The Importance of CRM

Five percent of marketing and sales activities is inspiration, while 95 percent is perspiration. This means that, in order to effectively run a marketing or sales team, 95 percent of the work is spent in managing processes effectively. Having CRM software helps companies to track leads and opportunities, and to minimize the steps that will need to be executed in order to achieve their goals," says Mike Lorge, Managing Director of Sage Business Solutions in Australia.