Micro Mobility Ltd imports the highly popular Micro brand scooters and its accessories into Australia and New Zealand. Originally developed in Switzerland in 1996, the stylish, diminutive scooters are a market leader for millions of children across the globe, as well as among adults for commuting, or just seeking fun and freedom with their children.
When Micro Mobility first established, they used MYOB for accounting; e-commerce was handled by a separate application. Warehousing and distribution were handled by an external company using EDI to communicate.
Founding Director, Jeremy Brown summed up the problem the company faced, “As we grew, it became apparent that our systems and processes were becoming increasingly labour-intensive, and beginning to hinder our growth. On top of this, the lack of watertight integration between our three systems – website, accounting package and warehouse – was resulting in errors that were becoming difficult to stay on top of.”
Jeremy led the project to evaluate systems, looking for a comprehensive web-centric solution that would cater to their growing needs. He says, “a plethora of web developers wanted to integrate their open source-based e-commerce websites with our existing accounting package, but we needed a comprehensive end-to-end solution that could handle our growth plans.” They had grown out of their existing accounting system, and didn’t want to stay with separate systems.
“This clean end-to-end integration, from customer right through to the dispatch of the order and then back to the customer again, means information is keyed only once, thereby reducing human effort, but more importantly reducing the margin for error.”
Jeremy Brown – Director, Micro Mobility Ltd
Micro Mobility needed a feature rich accounting system that could cope with the expansion of the business, would tightly integrate with their website and their warehousing system, and be easily customised. Business processes needing to be automated included stock management, purchase ordering, with multiple currencies, reporting and analysis, back office administration, and CRM.
After approaching several software providers, then drawing up a short list, Micro Mobility selected Sage 300 from Enabling, who impressed Jeremy with their approach to understanding his issues, ensuring the solution met his requirements in detail, not just offering a generic off the shelf package. Enabling’s Lead Consultant, Kerry Jones, commented, “the solution impressed because all requirements were integrated, all issues ticked off, including the e-commerce module, Sage eCommerce.” Sage eCommerce is an easy to set up web store with real time visibility of stock and reporting, specifically for Sage 300.
After making the decision, a requirement gathering and solution design process followed, and the new system was operating towards the end of 2009. Customising included a bidirectional EDI link to the logistics provider and to a major customer in Australia. The customer EDI link allows them to transmit orders to Micro electronically, returning information on stock and availability. After the order is shipped, the EDI interface updates the customer’s system with Order and Tracking information. It’s efficient, automated and perfect for an important and demanding customer. It was quick and easy to set this up with Enabling and Sage.
“The main benefit to us is Sage’s clean integration with the Sage eCommerce software. The solution is an integral part of our business now, with the bulk of our customers ordering online.”
Customer orders flow directly into Sage 300 from the website, where they are checked and then sent to the warehouse via EDI for dispatch. When the warehouse ships each order, Sage 300 is notified via EDI and an invoice generated.
No more manual processing, duplicated data entry or double checking. The two-way flow of information means information is always up to date. Invoicing and shipping details, including tracking information, are displayed in the customer’s online account.
“This clean integration end-to-end from Customer right through to the dispatch of the order and then back to the Customer again means information is keyed only once, thereby reducing human effort, but more importantly reducing the margin for error,” concludes Jeremy. In the 12 months following system implementation, Micro Mobility has experienced 60% growth in business, shipping approx. 20,000 items ordered online via the web store. Without Sage 300, this would have been an ordeal needing more staff, now it is easy."